Sharp Electronics Europe had the highest unit sales growth of all office equipment manufacturers, July to September 2018, according to market intelligence firm IDC’s latest overview of the office printer market in Western Europe. The number of multi-function printers that Sharp sold increased by 22%, compared to sales in the same quarter of the previous year.
Sharp increased the number of units sold with IDC reporting that Sharp’s value growth (turnover per unit) was 18%, within the top three manufacturers measured.
Phil Sargeant, Program Director, Imaging and Hardcopy Devices and Document Solutions, European Region, IDC, said: “The data shows that Sharp gained in strength even while the overall market showed a slight decline. We saw growth for Sharp in all areas, especially in sales of A3 colour devices and geographically, in France, Germany, Switzerland and the UK.”
Peter Plested, Director, Information Systems, Sharp Europe said: “We have worked hard to design devices with a focus on productivity and security so that our customers’ success becomes our success. We see these results as an endorsement of the refresh of our A3 range and the launch of our new A4 devices. All our latest models share the same intuitive user interface so whichever device customers choose, the user and IT experiences are the same.”
IDC market reports are based on sales data reported by all major office equipment manufacturers. Reports are published quarterly to subscribers.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
About Sharp Information Systems Europe
Sharp Information Systems Europe (SISE) is a division of Sharp Electronics Europe, which offers a unique portfolio of award-winning document management and display solutions to help organisations transform the way they engage with information. Sharp’s industry-leading MFPs and large production systems sit at the heart of integrated applications for digital transformation, while our display solutions include innovative video walls, digital signage displays and interactive flat panel displays for collaborative presentations. Our mission is to develop new products that support individual expression; creating life enhancing experiences that let you be original. For further information, please visit www.sharp.eu
